Dallas, TX, USA. March 2017. Asherah Swimwear reached out to create a story about how their one of a kind swimwear is created from beginning to end. Like many designers, she is constantly at war with people who are looking to cash in on her creativity by creating counterfeits of her one of a kind designed. We created an entire storyline along with writing vivid descriptions of the love and passion that goes in to every seam. Sourcing the perfect location and artist we worked together closely from beginning to end. Our goal was to show the public where the magic is really created and who the original designer of these amazing pieces.
Client: Asherah Swimwear
Direction/Producer: Dani Brown
Photography: Emily McCartney
"When sourcing fabric Cejae uses her Graphic Design background to create one of kind prints for each line she produces. Adding that extra measure to ensure authenticity and diversity among the crowd. She also sources from local and stateside locations for additional fabric to further enhance her own original prints. "
"Quality and technical skill goes in to every piece Asherah Swimwear produces. Keeping production standards high by enlisting skilled seamstress. We hire the most knowledgeable and technically experienced sewers to help create our high-end pieces."
"Every piece is meticulously measured and multiple samples are made to test for comfort, fit, and visual appeal. Cumulating months of work to assure the perfect fit for each of her customers."
"From our strive for perfection, to our bold confidence and personalities, we're proud to reside and work in the multicultural community of Dallas, Texas."